Privacy Policy
Last updated: August 26, 2025
This Privacy Policy explains how Little Brits Abroad (“we”, “us”, or “our”) collects, uses, and shares your personal information when you visit or interact with our website (www.littlebritsabroad.com) (the “Service”). It also explains your rights under the UK General Data Protection Regulation (UK GDPR) and other applicable laws.
By using our website, you agree to the terms of this Privacy Policy.
For more information on how we use cookies on our website, please visit our Cookies Policy.
1. Information We Collect
We may collect the following types of personal data:
- Contact information – such as your name and email address (e.g. when signing up for our newsletter).
- Technical and usage data – including your IP address, browser type, pages visited, time on page, and other analytics information.
- Cookies and tracking data – information stored via cookies or similar technologies.
2. How We Collect Data
We collect data in three ways:
- Directly from you – when you subscribe to our newsletter, leave a comment, or contact us.
- Automatically – via cookies, analytics tools, and server logs.
- From third parties – e.g. affiliate programs that track purchases you make via our links.
3. Lawful Basis for Processing (UK GDPR)
We process personal data under the following legal bases:
- Consent – for sending you newsletters, placing non-essential cookies, and running marketing campaigns.
- Contract – where processing is necessary for us to provide services you request.
- Legitimate interests – for improving our website, understanding our audience, and preventing fraud.
- Legal obligation – where we must retain data to comply with applicable laws.
4. How We Use Your Data
We use your data to:
- Send newsletters and updates you’ve opted into
- Improve our website and content
- Monitor site performance and detect technical issues
- Track affiliate link clicks and purchases
- Respond to your enquiries
5. Third-Party Services We Use
We use trusted third-party services to help operate our website. These providers may collect or process your personal data in accordance with their own privacy policies:
- Google Analytics – website usage analytics
- Jetpack (Automattic) – site statistics, security, performance
- OptinMonster – marketing campaign and sign-up form management
- MailPoet (Automattic) – email newsletter delivery
- Amazon Associates – affiliate tracking
- Stay22 – affiliate accommodation and event booking tracking
- TravelPayouts – affiliate flight, hotel, and travel booking tracking
- Google AdSense – advertising and personalised ads
6. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Remember your preferences
- Analyse site usage
- Track affiliate link clicks
- Deliver relevant content
We use cookies for essential site functionality, analytics, affiliate tracking, and advertising.
- Essential cookies – required for site operation.
- Statistics cookies – analytics, only placed with consent.
- Marketing cookies – affiliate tracking and AdSense, only placed with consent.
You can manage or withdraw your consent at any time via the cookie settings link in our footer or by adjusting your browser settings.
7. Affiliate Disclosure
Little Brits Abroad is a participant in affiliate programs, including Amazon Associates, Stay22, and TravelPayouts. This means that when you click on a link to a product or service and make a purchase, we may earn a commission at no extra cost to you. These programs use cookies to track your activity.
8. Advertising (Google AdSense)
We use Google AdSense to display ads. AdSense may use cookies such as IDE and DSID to deliver personalised or non-personalised ads and limit how often you see them.
Learn more: Google Advertising Privacy.
9. International Data Transfers
Users in the UK/EU must consent to marketing cookies before ads load.
Some of our service providers are based outside the UK. When data is transferred internationally, we ensure appropriate safeguards are in place — such as the UK’s International Data Transfer Agreement (IDTA) or adequacy decisions.
10. Data Retention
We keep your personal data only for as long as necessary to fulfil the purposes we collected it for, including any legal, accounting, or reporting requirements.
11. Your Rights Under UK GDPR
You have the right to:
- Access the personal data we hold about you
- Request correction of your personal data
- Request erasure of your personal data
- Object to processing based on legitimate interests
- Request restriction of processing
- Request data portability
- Withdraw consent (for consent-based processing)
To exercise these rights, email us at littlebritsabroad@gmail.com. We will respond within one month.
12. Children’s Privacy
Our website is not directed at children under 13. We do not knowingly collect data from children under 13.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last updated” date.
14. Contact Us
If you have any questions about this Privacy Policy or your personal data, please contact us at:
Email: littlebritsabroad@gmail.com
